GEO marketing is based on running a set of 6 to 100 questions against different LLMs on a regular basis. For example, a GEO marketing professional may run the same questions weekly or monthly. Normally, software is used to automate the process.
The software likely runs both an API query and a web scraping query.
API Method of GEO Monitoring
Systems like OpenAI, Anthropic, and Google offer paid APIs that can access the same LLMs used by ChatGPT, Claude, and Gemini. Additionally, OpenAI and Anthropic also offer web search that feeds the LLM with search data.
Web Scraping
Most services also incorporate a form of web scraping. This technique involves simulating a browser session to ChatGPT, Claude and Gemini. The query is sent in the same way that a user types a question into ChatGPT.
Why Both Techniques are Needed
Web scraping or browser automation have many drawbacks. The main problem is that most people use ChatGPT logged in and thus have a history inside of ChatGPT. Relying only on logged out sessions is not a good representation of the actual experiences. Additionally, it is not a good way to simulate agents that are not inside of ChatGPT. For example, code agents run by Cursor and shopping agents run by Phia do not operate inside of ChatGPT.
Using the API is more reliable and can simulate agentic decisions better than a browser, but it does not capture the experience of many people who use an application such as ChatGPT.
Try it Out
The video shows you how to get free access to try both the API (Oppvera Probe) and the browser (Oppvera Watch).