I’ve been using Oppvera a lot over the past several months. The Brand Defense mode in Oppvera is a strong first way to see Oppvera’s power question by question. I agree that 12 questions is a good starting point but maybe not a final verdict.
I’ve been focusing more and more on the question set itself. AI is often the first reader now (Your first reader might be AI), so accurately understanding your buyers and the questions they will actually ask is critical. Reworking and rerunning questions appears to be important. I’m wondering how many questions, grouped around a specific topic, is needed.
I intend to post back here as I start to understand this better!